3rd Meeting!

Tuesday, October 27, 2009
Special Guest: Tom Keffury (98.1 KJUG, California Mid-State Fair)

1.    Director of Marketing, CA Mid-State Fair. Primary focus is on concerts, as concert goers are, per capita, higher spenders than exclusively fair-goers
2.    Corporate Sponsorships
3.    98.1 KJUG Jug Country Mornings

What’s most important to consumers?
•    Consistency
•    Matchbox20: Sincerely engaged with special guests backstage – generated goodwill (read: PR) by being personable with fans
•    Website – keep it clean or it looks amateur
What’s wrong with you?
•    Narcissism, selfishness
•    Poor impressions generated negative opinions that permeate different levels of consumers
•    As a young professional, it’s important to leave your ego behind, play the old man’s game
Advice – “Expert”
•    Be an expert at something; it’s important to have breadth of knowledge, but specialization is impressive and useful
•    Know your limitations: Aerosmith doesn’t do back-to-back shows
What have editors forgotten about?
•    Who? What? When? Where? Why? How? Keep these in every press release
Advice – “On time”
•    Early is on time
•    Being on time will keep you above your competition
•    Toby Keith is on time
Internships
•    KJUG tk@midstatefair.com
•    CMSF – paid
THIMI: That’s not how I meant it
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view the meeting if you missed it: http://www.youtube.com/watch?v=AQ7HZdoXym0