Tuesday, October 27, 2009
Special Guest: Tom Keffury (98.1 KJUG, California Mid-State Fair)
1. Director of Marketing, CA Mid-State Fair. Primary focus is on concerts, as concert goers are, per capita, higher spenders than exclusively fair-goers
2. Corporate Sponsorships
3. 98.1 KJUG Jug Country Mornings
What’s most important to consumers?
• Consistency
• Matchbox20: Sincerely engaged with special guests backstage – generated goodwill (read: PR) by being personable with fans
• Website – keep it clean or it looks amateur
What’s wrong with you?
• Narcissism, selfishness
• Poor impressions generated negative opinions that permeate different levels of consumers
• As a young professional, it’s important to leave your ego behind, play the old man’s game
Advice – “Expert”
• Be an expert at something; it’s important to have breadth of knowledge, but specialization is impressive and useful
• Know your limitations: Aerosmith doesn’t do back-to-back shows
What have editors forgotten about?
• Who? What? When? Where? Why? How? Keep these in every press release
Advice – “On time”
• Early is on time
• Being on time will keep you above your competition
• Toby Keith is on time
Internships
• KJUG tk@midstatefair.com
• CMSF – paid
THIMI: That’s not how I meant it
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Smart Phones
view the meeting if you missed it: http://www.youtube.com/watch?v=AQ7HZdoXym0
