Meeting #2!

Our second meeting featured guest speaker Shaun Russell. Check out his presentation:

http://www.youtube.com/watch?v=7L0brHU0BiQ

Sports & Entertainment PR
Shaun Russell – Asst. Athletic Director CP Athletics

Background
•    University of Rhode Island, finished at University of Maine.
•    Internships with LL Bean, Portland Seadogs, Boston Red Socks, Marketing Asst. at University of Maine, Marketing Director at University of Maine,
•    Networking is important – maintain relationships and capitalize on them. Throwing a resume around isn’t a good way to find a job.

Advice
•    Volunteer, take internships in areas where you’re interested – take advantage of the amount of time you have as a student.
•    E-mail is impersonal, phone calls are better. Always make a point to connect with people when you’re in their area – add them to your “Christmas Card List”
•    Interns are judged by their interviews, eye contact, sincerity, approachability, drive, having “their stuff together”
•    The job is demanding – make sure the people in your life know that
•    Be a constant student; never stop learning, continue to educate yourself and stay current with trends, issues, and new technologies.

Mentors
•    VP Marketing and VP Corporate Sales for Boston Redsocks; interned together
•    Athletic Director at University of Maine, Blake James
•    America East Athletic Commissioner

Internships with CP Athletics
•    1 paid intern per academic year
•    Marketing, community outreach, media relations
•    Many ways to get involved in CP Athletics srussell@calpoly.edu

PRSSA Announcements:
•    PRSSA dues by October 20th! Turn in to Ina, to any e-board member, Dr. Swanson, or place your check in a sealed envelope in any of our boxes.

•    Next meeting: Tuesday, October 13th