Our second meeting featured guest speaker Shaun Russell. Check out his presentation:
http://www.youtube.com/watch?v=7L0brHU0BiQ
Sports & Entertainment PR
Shaun Russell – Asst. Athletic Director CP Athletics
Background
• University of Rhode Island, finished at University of Maine.
• Internships with LL Bean, Portland Seadogs, Boston Red Socks, Marketing Asst. at University of Maine, Marketing Director at University of Maine,
• Networking is important – maintain relationships and capitalize on them. Throwing a resume around isn’t a good way to find a job.
Advice
• Volunteer, take internships in areas where you’re interested – take advantage of the amount of time you have as a student.
• E-mail is impersonal, phone calls are better. Always make a point to connect with people when you’re in their area – add them to your “Christmas Card List”
• Interns are judged by their interviews, eye contact, sincerity, approachability, drive, having “their stuff together”
• The job is demanding – make sure the people in your life know that
• Be a constant student; never stop learning, continue to educate yourself and stay current with trends, issues, and new technologies.
Mentors
• VP Marketing and VP Corporate Sales for Boston Redsocks; interned together
• Athletic Director at University of Maine, Blake James
• America East Athletic Commissioner
Internships with CP Athletics
• 1 paid intern per academic year
• Marketing, community outreach, media relations
• Many ways to get involved in CP Athletics srussell@calpoly.edu
PRSSA Announcements:
• PRSSA dues by October 20th! Turn in to Ina, to any e-board member, Dr. Swanson, or place your check in a sealed envelope in any of our boxes.
• Next meeting: Tuesday, October 13th
