Hello all! Attached is the powerpoint from the PRSSA meeting on 1/26/10. I am having some technical difficulties uploading the youtube video, so in the meantime please refer to this for pertinent information. And, don’t forget to join us on 2/9/10 to hear from Whizbang Ideas!
January 22, 2010
Winter quarter 2010 at a glance
Here’s what you can expect from PRSSA this quarter: an emphasis on professional development
Calendar of meetings:
January 26, 2010: Interview Etiquette
February 9, 2010: Whizbang Ideas
February 23, 2010: Charlotte Rinaldi/resume building
November 25, 2009
Minutes- 11/17 Meeting
PRSSA/CCPR Merger
• Send resume and brief paragraph to Kelsey by December 1
• Opportunity to work with Barnett Cox & Associates on Hunger Awareness Day
Mary Verdin: President, Verdin Marketing, Inc.
• Full-service marketing and communications agency
• Diverse list of clients including the Wineman Hotel, French Hospital, Advanced Hearing Center
• Verdin Marketing has stayed strong in the economy ☺
Background
• Psychology major in college
• Diversify your education, take classes outside of your major
• Advertising, marketing, public relations are great outlets for any liberal arts majors
• Paid internship for Macy’s – great experience because it was exposure to how a full-service (in-house) marketing department works.
• Mentors are other entrepreneurs like her father
• Find the balance between flexibility and meticulous planning
Advice
• 1,000 non-profit organizations in San Luis Obispo: Great way to get experience and build your resume is to volunteer your time and expertise to one of them
• Find an internship!
• PRSSA involvement is impressive, as are service clubs
• Social networking – be aware of technological innovations and demonstrate to an employer how to apply them to the business
• Keep your college mentality
• Writing skills are AWESOME! Demonstrate a range of writing styles
• Push your comfort zone
• Integrated marketing is the most successful
• “Fake it until you make it!”
Resume
• “Objective” portion is outdated
• Find marketable experience in past employment/experiences
• Study abroad, volunteer work, and community service make resumes standout
• Look at the website of the company you want to work for – employers want employees who want to work for THEIR company
• During an interview, always have questions at the end!
• Demonstrate how you are a valuable employee once you have been hired (i.e. show your employer why they should keep you if the company has to downsize)
November 7, 2009
3rd Meeting!
Tuesday, October 27, 2009
Special Guest: Tom Keffury (98.1 KJUG, California Mid-State Fair)
1. Director of Marketing, CA Mid-State Fair. Primary focus is on concerts, as concert goers are, per capita, higher spenders than exclusively fair-goers
2. Corporate Sponsorships
3. 98.1 KJUG Jug Country Mornings
What’s most important to consumers?
• Consistency
• Matchbox20: Sincerely engaged with special guests backstage – generated goodwill (read: PR) by being personable with fans
• Website – keep it clean or it looks amateur
What’s wrong with you?
• Narcissism, selfishness
• Poor impressions generated negative opinions that permeate different levels of consumers
• As a young professional, it’s important to leave your ego behind, play the old man’s game
Advice – “Expert”
• Be an expert at something; it’s important to have breadth of knowledge, but specialization is impressive and useful
• Know your limitations: Aerosmith doesn’t do back-to-back shows
What have editors forgotten about?
• Who? What? When? Where? Why? How? Keep these in every press release
Advice – “On time”
• Early is on time
• Being on time will keep you above your competition
• Toby Keith is on time
Internships
• KJUG tk@midstatefair.com
• CMSF – paid
THIMI: That’s not how I meant it
Facebook
Twitter
Email
Smart Phones
view the meeting if you missed it: http://www.youtube.com/watch?v=AQ7HZdoXym0
October 12, 2009
Meeting #2!
Our second meeting featured guest speaker Shaun Russell. Check out his presentation:
http://www.youtube.com/watch?v=7L0brHU0BiQ
Sports & Entertainment PR
Shaun Russell – Asst. Athletic Director CP Athletics
Background
• University of Rhode Island, finished at University of Maine.
• Internships with LL Bean, Portland Seadogs, Boston Red Socks, Marketing Asst. at University of Maine, Marketing Director at University of Maine,
• Networking is important – maintain relationships and capitalize on them. Throwing a resume around isn’t a good way to find a job.
Advice
• Volunteer, take internships in areas where you’re interested – take advantage of the amount of time you have as a student.
• E-mail is impersonal, phone calls are better. Always make a point to connect with people when you’re in their area – add them to your “Christmas Card List”
• Interns are judged by their interviews, eye contact, sincerity, approachability, drive, having “their stuff together”
• The job is demanding – make sure the people in your life know that
• Be a constant student; never stop learning, continue to educate yourself and stay current with trends, issues, and new technologies.
Mentors
• VP Marketing and VP Corporate Sales for Boston Redsocks; interned together
• Athletic Director at University of Maine, Blake James
• America East Athletic Commissioner
Internships with CP Athletics
• 1 paid intern per academic year
• Marketing, community outreach, media relations
• Many ways to get involved in CP Athletics srussell@calpoly.edu
PRSSA Announcements:
• PRSSA dues by October 20th! Turn in to Ina, to any e-board member, Dr. Swanson, or place your check in a sealed envelope in any of our boxes.
• Next meeting: Tuesday, October 13th
September 14, 2009
First Meeting Minutes
PRSSA Membership Benefits:
• Membership in a national organization
• JobCenter: post your resume, search for jobs – some employers won’t accept student resumes without PRSSA affiliation
• PRSSA Website: Scholarships – Less than 2% of PRSSA members apply for these
• National Assembly (Austin, TX this year) National Conference (San Diego, CA)
• Collaborate with your peers, have a little fun while you’re at it.
• Networking opportunities locally with guest speakers, advisors, etc.
Membership forms and Dues: October 27th
Please return completed forms to Ina’s mailbox, deliver to any PRSSA member, or return at the soonest meeting.
Coming Up:
• National Conference in San Diego, CA this November 6-10 http://www.prssa.org/conference2009/resources.aspx
Cal Poly PRSSA Online:
Twitter: @calpolyPRSSA
Facebook: Cal Poly PRSSA
Website: www.calpolyprssa.org
Fall 2009 Meetings: 11:00am @ 26-106 on the following dates
October 6
October 27
November 17
November 24
