Guest Speaker: Megan Maloney – Senior Marketing Director for Dignity Health
The 2013 WOW Club Showcase
- Cal Poly PRSSA plans this year
- Staying connected with the Cal Poly PRSSA
Leila Durmaz, Cal Poly PRSSA President (right), showing off her love for public relations with a showcase participant.
2013 WOW Club Showcase
The Cal Poly PRSSA caught the eyes of the incoming fall 2013 freshman class at the Week of Welcome (WOW) Club Showcase on Sunday, September 22, 2013. Creating a buzz with our comedic side, we were able to share our passion for the field of public relations and express the importance of the club to those inside and out of the journalism department.
“PRSSA helps you enhance your education, broaden your network and launch your career in public relations,” explains the National PRSSA website.
Cal Poly PRSSA executive board members ready to share their favorite aspects of the club with new students. From left to right: Emily Branson, Taylor Clarke, Kelly Trom and Kaitlyn Henry.
Future Cal Poly PRSSA Events
The Cal Poly PRSSA chapter is excited to gain a wide variety of new members as a result from the WOW Club Showcase. Headed by Leila Durmaz, 2013-2014 Cal Poly PRSSA President, the chapter has something for everyone planned this year, including:
Alumni guest speakers first hand accounts of how public relations has played a role in their careers.
- Workshops including: perfecting your resume and interview skills, branding yourself, and communication in the workplace.
- Presentations from speakers in multiple industries including: public relations, technology and government.
- Annual Christmas tour of Heart Castle.
To keep up-to-date with the Cal Poly PRSSA and receive helpful public relations tips be sure like us on Facebook and follow us Twitter! Cal Poly PRSSA meetings with be held bi-monthly in Building 26 (the Graphic Arts building) in room 106 from 11:00am-12:00pm starting Thursday, October 3, 2013.
2013-2014 Cal Poly PRSSA Board Members. From left to right: Emma Patterson, Digital Media Director, Emily Branson, Vice President, Kelly Trom, Communications Director, Kaitlyn Henry, Finance Director, Leila Durmaz, President, and Taylor Clarke, Outreach Director.
Guest Speaker: Shannon Downing, Marketing Manager at Sierra Vista Hospital
|Create a digital slideshow|
- Shannon graduated Cal Poly with a degree in Journalism.
- She helped start Cal Poly’s PRSSA chapter.
- Shannon is currently the Marketing Manager at Sierra Vista Hospital.
- Her responsibilities:
- Community outreach and event planning
- Website and social media
- Manages the Sierra Vista Hospital and the Birth Center Facebook page
- Posting interesting articles is not as effective when reaching audiences on Facebook; people like a human touch, so posting pictures of the staff or activities at the hospital is more effective.
- Internal communication
- Writing skills are key!
- External Communication and Media Relations
- Flyers, posters, community outreach
- Make sure to build relationships with reporters
- Challenges with health care marketing
- Reaching younger audiences
- It is important to understand who is your customer. This can be tricky in health care marketing because this includes both the patients and physicians.
- Developing relationships with other companies
- Small budget
- 700 employees at Sierra Vista Hospital
- It can be difficult to keep control of the message and the brand with so many employees.
- Shannon keeps the directors of each department informed. The directors then talk to their departments to make sure that everyone is on the same page.
- Campaign examples
- Emergency room campaign
- “In Quicker” app.
- Exclusive service that allows patients to make an appointment in the emergency room so they don’t have to spend time in the waiting room
- Safe drinking campaign
- Worked with the Greek council to start the “Safe Zone” in emergency rooms in SLO
- Emergency room campaign
- Summer internship Opportunity
- Must be an upperclassman
- Flexible hours
- Must be a good writer
- Will be updating Facebook posts, developing website content, and writing press releases
- Will work directly with Shannon
- Email Shannon your resume at firstname.lastname@example.org
Guest speaker: Jayne Scuncio, Senior Associate at Eastwick
|This free photo slideshow personalized with Smilebox|
- Eastwick is an independent company.
- Eastwick works with companies in all phases of their business.
- Eastwick works with a lot of startup companies.
- Interns at Eastwick essentially manage the team and deadlines, write agendas, and know everything that is going on with your account.
- Roles and responsibilities of an intern:
- Manage team members
- Work with clients
- Drive programs
- Pitch to media
- Run social media
- Organize professional development
- Eastwick interns are:
- Highly motivated
- Don’t be afraid to intern right out of college – a lot of times this leads to getting hired.
- General majors and skills of Eastwick interns:
- Public Relations
- Interest in tech
- Leadership skills
- Awareness (readers)
- Social Media prowess
- Know how to tie together the components of a PR plan (goal, objectives, tasks, results, etc.)
- Tech vs. Non-profit PR
- Both require you to know the industry
- Similar struggles (small budgets)
- Passionate advocates
- Personal connections are key
- Think like you’re 10; act like you’re 30!
- Tech is different:
- Learning curve
- Thinking broadly about what you’re selling
- Long term goals are different
- Positioning against competition
- Trend driven product news
- Reporters are online
- Working with industry analysts
- Measuring success
- Comparing your client to others
- Use your tools!
|Personalize a slideshow|
- Open House is April 20th! Email email@example.com if you would like to help out at our booth. If you are considering running for a position, we highly recommend that you help to stay involved in PRSSA!
- Elections will be held on May 16th! Running for a position is a great way to become more involved in PRSSA, meet other members, and gain relevant experience for your career! If you have any questions, feel free to email firstname.lastname@example.org.
- We will have a Career Development Workshop on Friday, May 17th (tentatively)! We will be covering resume building, interview skills, and other significant tips to help you get an internship or job, so you don’t want to miss out!
- We are in the planning process of touring local PR agencies on Friday, May 31st. Stay tuned!
Guest speaker: Elizabeth Poeschl, Senior Account Executive at Edelman
- Elizabeth shared her career path
- Attended national Assembly and formed great connections
- First internship was at a small boutique firm
- Networking helped her in the job hunt
- Interned with Shift Communications
- Now works at Edelman
- You make your own career path in an agency, so take the initiative and speak up!
- Everyone has different career paths within an agency
- Internships are very important!
- Get to know excel if you want to work in an agency.
- Make sure you know how to write well and concisely.
- Write to grab someone’s attention. Use Twitter to practice this skill!
- Learn the culture and dynamics of the agency you work for. Relationship building continues after you get your job, so get to know the people within your company as well as outside of the company.
- Be confident! Speak with conviction!
- Work on your public speaking skills.
- Be open to constructive criticism.
- Be persistent when job hunting!
- Be involved in PRSSA. Don’t just join to put it on your resume.
- Email someone if they give you a business card. Take the initiative! They will most likely not email you first.
- Interview tips
- Come prepared with smart questions.
- Do your research! Read up on the company. Check out any HR blogs that mention the company! Researching will help you ask smart questions and give smart answers.
- Tweak your questions so that they are specific to the company.
- Do informational interviews before your interview.
- Be sure to ask what your role will be if hired.
- Come with specific examples from previous works.
We are kicking off this quarter with an awesome meeting TOMORROW at 11am in building 26 (Journalism building) room 103! Elizabeth Poeschl will be sharing her tips on how to succeed in the PR industry. She is currently a Senior Account Executive at Edelman, the world’s largest public relations firm with 66 offices and more than 4,500 employees worldwide. She is also the past Cal Poly PRSSA President from the class of 2009! Don’t miss out on this great opportunity to learn what it is like to work at a large PR firm. We will also reveal what we have in store for this quarter! See you there!
|Make your own picture slideshow|
- National Assembly applications are due Monday, February 18th by 5pm. Don’t miss this great opportunity!
- Please email Chelsea Kitta if you are interested in volunteering for the PRSSA Gives Back clothing drive at email@example.com. Any help is greatly appreciated! Also, email Chelsea if you have any more clothes to donate.
- Email Chelsea Kitta if you are interested in being a mentor or a mentee this year! It is a great way to get more involved in PRSSA!
- The PRSSA job fair is quickly approaching, so start thinking about which committee you would like to join to help plan the event! Members can either join the Publicity committee or Event Management committee.
Traditional marketing vs. Social Media Marketing
- Traditional marketing: pushes customers/consumers to action (all about the brand)
- Social media marketing: pulls customers/consumers in (all about the customers and what they want)
People trust social media as a news source now.
#1 rule of social media regarding brands:
- To have a plan (You can’t just jump into social media without planning ahead)
- Research customer social media usage
- Define your goals (broad statement that ties back to your business goals or organization’s mission)
- Define objectives (action statements with a timeline and measurable outcomes)
- Plan out tactics (actionable items; i.e. post on Facebook daily)
- Implement and evaluate
The importance of online branding
- Brand awareness
- Takes a consumer an average of 17 times seeing your brand before recognizing it!
- Makes you easy to find
- Builds trust and relationships
- Expands audience/reach
- Differentiates you from competitors
- The world’s largest social networking platform
- For people
- 2 way street
- “Like” or “subscribe”
- Exclusive, private groups
- i.e. Families, teammates, coworkers
- 5 tips
- Create a branded timeline (Cover photo, profile picture, milestones)
- Page policies (Check that)
- 20% text on cover photos
- No calls to action in cover photos
- No sales information in cover photos
- Can’t include anything relating to Facebook platform in cover photo
- None of these rules apply to caption
- Get a vanity URL
- Username (www.facebook.com/verdinmarketing)
- Embrace visual and multimedia content
- Invest in Facebook Ads and Sponsored Stories
- Be flawsome
- Recognize your mistakes, apologize for them, and move on
- Microblog that allows for short messages
- 140 million tweets daily
- Twitter tips
- Follow others and they may follow you
- Speak to your audience – segment if necessary
- Reply to other Tweets
- Determine appropriate frequency of Tweets
- Use hashtags to join or start conversations
- A pinboard-style, interest-sharing site
- Came out in 2012
- Pinterest tips (brand)
- Customize your boards to showcase your brand’s personality to reach its goals
- Repin relevant pins
- Don’t upload pins that you don’t own (copyright issues)
- Follow influencers and customers/followers
- Pin videos and images directly from your website (use the “pin it” button regularly)
- 2nd largest search engine
- Owned by Google
- Important for content generation
- YouTube tips
- Customize your channel (you can make it look like your brand)
- Post a link on your company’s website
- Stream to your website using playlists
- Upload your TV and radio ads
- Upload engaging, creative videos that are geared toward your audience and help meet your goals
- Blendtec – Will it blend? Viral Marketing Campaign
- Started with marbles
- More than 188 million views of its 117 videos
- CONTENT IS KING (Must have engaging content)
- Post 70% of engaging content
- 20% useful links
- 10% promotional content
Winter Quarter 2013 Meeting 4 – February 7, 2013
The purpose of this meeting was to explain the details regarding the application process for National Assembly. Any member can apply by Monday, February 18th by 5:00 pm. To apply, you must send your resume and a cover letter stating your qualifications, why you would like to attend, and how you think you would be a great delegate. Send this information to Dr. Eller (firstname.lastname@example.org) and Chelsea Kitta (email@example.com). For more information regarding National Assembly and this once-in-a-lifetime experience, check out the PowerPoint below!
Guest speaker: Tracy McConnell, Project Coordinator for Hearst Castle
|This free digital slideshow made with Smilebox|
- Events that Tracy has planned:
- Enchanted Evening
- Holiday Feast
- Twilight on the Terrace (Tracy’s favorite!)
- Sundown Barbeque at the Hearst Ranch Dairy Barn
- Tea on the Terrace
- San Luis Obispo International Film Festival
- Best Buddies
- Steps to putting on a successful event:
- Establish a goal
- Ex. Raise awareness, raise money
- Establish an event image
- Includes name, image, theme, vision of the event
- Determine when the event will take place
- Consider weather and what else is going on at the venue
- Write up a budget
- When working with a smaller budget, conduct trades (what can you offer?)
- Sponsors can help!
- When reaching out to sponsors, be creative! Tracy put together and distribute a fun packet rather than a simple letter.
- Determine vendors
- Make sure you can trust them
- If something goes wrong, you want to be working with a creative, quick thinking team to help solve the problem!
- Determine ticket prices
- Depends on how well known and popular the event is!
- Make a timeline
- A timeline is so important!
- Set up committees, meetings, and volunteer team
- Get the word out!
- Ex. Save the Date
- Be creative with your marketing
- See what the community will allow you to do when promoting the event!
- Use social media to get the word out
- Skills to learn and live by:
- Ability to listen
- Creative problem solving
- Establish a goal